recovery notes

Is Nike testing recovery wear in the market?

Is Nike testing recovery wear in the market?

Notes are as the name states. These are short pieces for us share the signals and possible trends that may be part of a larger report.

We've been seeing a pattern for the past few months. While many see this as Nike's correction back to the athlete, there's something else.

Nike seems to be focusing on recovery in small, pointed ways. These recovery items lean less on the utility and more on the technology and style. We would say the pitch is "you're looking good and being smart about it".

We're looking at more signals across the industry and working on a larger breakdown. However, Nike is still a powerhouse and these signals should not be ignored by the industry.

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